Effective date: August 14, 2026
1. Acceptance and informational purpose
By accessing or using this website (the “Site”), you agree to these Terms of Use. If you do not agree, do not use the Site. Site content is provided for general business information and does not create a consultant-client relationship. It is not legal, tax, accounting, cybersecurity, accessibility-conformance, or financial advice.
2. No guarantee of results
Examples, frameworks, pricing illustrations, case studies, and articles do not guarantee that any business will achieve the same or a particular result. Ecommerce outcomes depend on product-market fit, traffic, pricing, competition, technology, client decisions, implementation, and other factors outside Proper Commerce’s control.
3. Eligibility and permitted use
The Site is intended for adults authorized to act for themselves or the business they identify. Users may evaluate the services and use the information lawfully. Users may not interfere with the Site, attempt unauthorized access, introduce malware, submit credentials or customer data, misrepresent identity or authority, scrape the Site at scale, impersonate the business, or remove rights notices.
4. Intellectual property
Site copy, methodology descriptions, graphics, layouts, software, and original materials are owned by or licensed to Vuego LLC d/b/a Proper Commerce and protected by applicable law. Client ownership and licenses are governed only by signed service agreements.
5. Shopify and third-party marks
Shopify is a trademark of Shopify Inc. Proper Commerce is an independent consultancy and is not affiliated with, endorsed by, or sponsored by Shopify Inc. Other names and marks belong to their respective owners.
6. User submissions and third-party services
You retain ownership of information you submit and give Vuego LLC d/b/a Proper Commerce permission to use it to evaluate and respond to the inquiry, operate and secure the Site, and perform the activities described in the Privacy Policy. You represent that you have authority to provide the information and that it does not violate law or another person’s rights. The Site may link to or rely on third-party hosting, scheduling, database, monitoring, and email services governed by their own terms.
7. Site availability and warranty disclaimer
To the fullest extent permitted by law, the Site and its content are provided “as is” and “as available,” without warranties of any kind, express or implied. Vuego LLC d/b/a Proper Commerce does not warrant that the Site will be uninterrupted, error-free, secure, complete, or suitable for a particular purpose. Separate signed service agreements govern warranties, deliverables, remedies, and obligations for paid consulting services.
8. Limitation of liability
To the fullest extent permitted by law, Vuego LLC d/b/a Proper Commerce and its members, personnel, contractors, and providers will not be liable for indirect, incidental, special, consequential, exemplary, or punitive damages arising from use of, or inability to use, the Site. Their total aggregate liability arising solely from the Site or these Terms will not exceed one hundred U.S. dollars ($100). These limits do not apply where applicable law prohibits them and do not alter liability terms in a signed service agreement.
9. Indemnification
To the fullest extent permitted by law, you agree to defend, indemnify, and hold harmless Vuego LLC d/b/a Proper Commerce and its members, personnel, and contractors from third-party claims, damages, liabilities, and reasonable costs arising from your unlawful use of the Site, your violation of these Terms, or information you submit without the necessary rights or authority.
10. Governing law and venue
These Terms are governed by State of Georgia, without regard to conflict-of-law rules. Any dispute arising solely from the Site or these Terms must be brought in the state and federal courts located in Fulton County, Georgia, subject to rights or limits that applicable law does not permit the parties to change.
11. Changes, severability, and entire agreement
Proper Commerce may update these Terms by posting a revised effective date. Continued use after the revised Terms take effect constitutes acceptance. If a provision is found unenforceable, it will be limited to the minimum extent necessary and the remaining provisions will continue. These Terms and the Privacy Policy govern the public Site; any signed service agreement governs paid consulting services and controls if it conflicts with these Terms.
Contact details
Vuego LLC d/b/a Proper CommerceP.O. Box 53022, Atlanta, GA 30355
Legal contact: hello@propercommerce.co